Storefront Modernization


2019 | ongoing 


USAA offers a large selection of banking and insurance products. Keeping the pages for all products consistent, up to date, and easy to find is a challenge. To help with this, USAA is migrating to a new content management system. This migration was a prime opportunity to evolve the design of all product pages. 

A small cross diciplinary design team was put togehter to envision how the shopping expeirence at USAA could be improved. The work includes a simplified information architecture for the website, guidelines for implementing page types, and a refreshed visual design language. 

Since this project is currenty being worked on, details are confidential. If you are interested in learning more about this project, please contact me.